Prof.
Reber visited an Introduction to News Writing class at UGA this morning and
took questions from public relations and journalism students.
Whereas
some schools offer an integrated degree such as strategic communications, Grady
has a distinct public relations major and an advertising major.
UGA offers a unique graduate program, titled
the 4+1 program, available exclusively for graduates of either the public
relations or advertising departments at Grady. It allows students to obtain an
advertising-public relations master’s degree in 1 additional year of study.
Prof.
Reber highlighted the difference between the two fields. “Advertising focuses
on paid placement, where PR focuses on earned placement,” he said. He praised
the 4+1 program because of the opportunity to receive a graduate degree in a
short period of time, as well as its appeal in a corporate work environment.